Turning Needs into Leads™
| Wednesday, October 21st, 2009 | Issue 19 |
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Turning Needs into Leads™ |
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Welcome to the October NewsAlert from Promotional Merchandise USA: 19th EditionBest PracticeDistributor Talk ForumOne of the most important parts of any promotional product order is the artwork. Some resourceful distributors utilize free sites to accomplish their decorating methods. Creative Case StudiesBeatlemania In BermudaBy Denis Jensen
YouBar Gets A "Thumbs Up" - From "The New Pepsi Generation"By Jean Erickson
Industry UpdatesASI Study Gauges Usage and Potential of Social NetworkingThe Advertising Specialty Institute announced the results of an exclusive social networking study gauging the impact, usage and potential of social networking among ASI distributor, supplier and decorator members. Results show that about half of respondents expressing an opinion (53% of distributors and 48% of suppliers) feel they will be increasing the time they spend with social networking in the next two years. Nearly 90% of respondents also feel social networking already is or will become a good way to promote their business, but there is no overall consensus about which site is most relevant today. The full results of the ASI Social Networking Study are available online by clicking here. NYIGF Ranked Among Top-Tier US TradeshowsThe New York International Gift Fair® (NYIGF®) has been ranked among the top tradeshows in the United States by Trade Show Executive and Tradeshow Week, two exposition industry trade publications. Trade Show AdviceThinking Tradeshows? Think Video!Video is an increasingly important way for businesses to promote their products, services, and brand online. Tradeshow videos combine the power of video with the energy and excitement of the tradeshow environment to create high impact video that effectively presents your marketing message after the show has ended. It can help you reach those unable to attend or those who didn’t receive your complete message... An Alternative to Trade Show Internet FeesInterested in learning more and cutting costs?
MarketingCapitalizing On The Power of Pop CultureBy Eric Murphy Associating ourselves with the "hip" pop scene while attaching company branding along the way is an effective marketing angle. Large companies like Coca Cola and Nike have been practicing this art form for years. Why does it work? How Brands Like Microsoft Use Parties to Build SalesBy Patricia Odell Home parties are on the rise. The reason? The Five Hottest Marketing TrendsBy Jen Zorger A close and easy look at five top strategies you can put into action right away
Social Media5 Steps for Successful Social Media Damage ControlBy Sharlyn Lauby What steps should be taken to minimize potential damage from employees using social media sites? Creating a positive work environment, training employees on the acceptable use of social media tools and projecting a positive brand image are key issues to ponder. LinkedIn Group for Tradeshow Giveaways via The Trade Show News Network (TSNN)Join TSNN's LinkedIn Group and help us grow to 3,000 while we learn, network and gain important insight from each other. Job PostingsManager/Senior Manager, Integrated Promotional Planning Senior Program Manager, Performance Solutions Outreach and Promotional Manager Contact UsDo you have a best practice, an opportunity or a real world success story to share? Send your ideas, stories or press releases to Arlene Shows, Marketing Manager or Dasha Bushmakin, Marketing Specialist. If you are interested in sponsoring our NewsAlerts that are sent to over 75,000 readers, or advertising with PromotionalMerchandiseUSA.com, please contact John Rice at 617-201-7088. |
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Putting innovation to the test recent attendees at this show had the benefit of remembering their experience via a camcorder to record their event. That's what Jeff Guberman, president of Fourth Wall Events, an event design and management company, did for an IBM incentive trip to Bermuda last summer. "We gave each attendee a digital camcorder upon arrival and asked them to capture their trip memories," he says.
"YouBar", a customized energy bar that lets you choose the ingredients and also name the bar, is a small but rapidly growing online, social media success story. How did this two person team market themselves so effectively with a limited budget and grow?