Turning Needs into Leads™

Welcome to the August NewsAlert from Promotional Merchandise USA: 17th Edition

Best Practices

Complimentary Webinar From Our CEO RD Whitney

The Great Marketing Shift: Leveraging "Pull" Social Media Strategies

The Effectiveness of Community, Content and Conversation

* * Thursday, August 20, 1:00-2:00 EDT * *

• Supporting purpose and passion
• Six rules for viral marketing
• Easy-to-use relationship tools

Speaker: RD Whitney CEO, Tarsus Online Media

Business Advice

What Have You Done In 2008 To Help Grow Your Business?

View the poll results from Distributors and participate in the ongoing forum….

I've attended shows, and learned about new products; 55.9%

I've hit the streets and talked to NEW prospects; 49.1%

I've been involved in industry networking, through online forums and special events; 49.1%

I've pushed new, innovative products so I am not "running with the pack." 35.5%

I've ignored the negativity from the media and have kept my "eye on the prize" 45.7%

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An Impressionable Logo

By Alexander Calvin

Apparel logos are an inspirational way to attract a large number of customers towards your products. A “one of a kind” shop or clothing line requires a descriptive and effective logo to attract new clients and to have a lasting reputation and impression in the marketplace. There are some very popular logos like Polo, Nike, Adidas or Ralph Lauren that are well-known even among those people who do not purchase these products. In order to establish your logo as a distinctive brand for your clothing business, there are several ways of achieving this goal. The best way to go about this is to consult a logo designer, who is in touch with the standards of the market and also understands how the minds of consumers are wired. A well designed logo never fails in attracting customers.

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Trade Show Advice

15 Valuable Tips from Keith Ferrazzi

Are you a Conference Commando or a Conference Commoner?

Knowing your targets, gathering the proper intelligence and building your brand are just 3 of the 15 mind sets you need to succeed...

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Industry Updates

ASI’s Counselor Magazine Publishes Second Annual HOT Issue

The Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announced that Counselor magazine published its second annual HOT issue, featuring the advertising specialty industry’s hottest people list, new products and business trends.

The issue reveals the exclusive list of the 40 innovators who are shaking up the market with their ideas, products and approaches. It also includes snapshots of dozens of hot products to sell to clients and identifies important business trends affecting how ad specialty companies are moving forward in today’s marketplace.

“The HOT issue is always one of our most anticipated, since it highlights many of the people, products and ideas that are adding to the industry’s creative mix,” said Rich Fairfield, publisher of ASI’s magazines. “In addition to the hottest people, the issue is packed with marketing tips for increasing sales of resort wear and school apparel.”

To learn who made the Counselor HOT people list, click here. To see the “Objects of Hotness” products and to learn about business trends in the issue, click here. For more information, contact Rich Fairfield, publisher for ASI, at rfairfield@asicentral.com.

Social Media

How To Build Your Company’s Profile on LinkedIn

By Adam Ostrow

LinkedIn, through its networking, question and answer, and application features is already a powerful tool for maintaining and establishing relationships in the business world, but if you haven’t explored the beta “Companies” feature, you should give it a look…

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Best Practices for Businesses on Twitter

Thinking about Twitter as a location to build professional relationships is an important practice you can put into use, however whether a business has been here for a couple of years or just a few months, its "twitterers" tend to find certain approaches lead to success.

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Using Twitter to Find Customers

By Minda Zetlin

Use Twitter to find potential customers, connect with existing customers, to boost sales with "Tweets" and learn how to convert those contacts into sales.

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LinkedIn Group for Tradeshow Giveaway's via The Trade Show News Network (TSNN)

Join TSNN's LinkedIn Group today to network and stay informed with 1,550+ Trade Show Industry Professionals. It's free and viral! Join the helpful and informative discussions.

Job Postings

Director, Product Marketing

Account Executive, Trade Show and Retail Environments

Director of Distributor Sales

Trade Show and Events Associate

Employment Advice

Is Attending a Trade Show a Good Way To Find a Job?

Absolutely it is!

-Hand out maps or give vendors their name tags or help the speakers with their PowerPoints. Sign up ahead as a volunteer and you may get in for free. If possible, do something that shows some of your talents - or at least shows you to be a hard working smart problem-solver.

-Come up with a good 20- or 30-second elevator pitch on yourself, and practice it ahead of time. Cut to 10-seconds and this will be your quick introduction.

-Ask roundabout questions that will lead you to career opportunities. Find out what the growth areas are, what companies are bursting at the seams with business and where the bottlenecks are.

-If you can arrange to go with someone who's been to the show a few times before, they can clue you in on the best sessions - and those that are dead. They may also introduce you to others - a great way to start building your network.

Written by Vickie Elmer
writer * editor * career seminars

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