Turning Needs into Leads™

Welcome to the June NewsAlert from Promotional Merchandise USA: 15th Edition

Best Practices

Real Life Success Story From a Creative Distributor

Challenge:
Find an incentive item for the sales force selling the respiratory drug Flonase. In order to receive the award, the sales representative must attain and maintain a 50% market share for the full quarter.

Click Here for Solution

Cold Calling for Sales: Generate Customer Leads by Phone

By Patricia Faulhaber

Cold calling allows for more leads with proper planning and preparation. Setting goals, doing proper planning and researching the companies and prospects you are interested in are well worth it.

Learn More

Editor Recommendation

Free Informative Guideline for Exhibiting Internationally

As an ever-increasing number of companies expand their brands worldwide, exhibiting at international trade fairs continues to grow in importance.

Although exhibiting at international events can be rewarding it can also be a very challenging and costly experience.

As a subscriber to our NewsAlerts we would like to offer you a free guide loaded with tips and culture created by CEP International Inc. - a leader in exhibit stand building in 55 countries to help you meet this challenge and maximize your international exhibiting ROI.

E-mail us and we will send it to you immediately.

Trade Show Advice

Taking Control of a Trade Show - Making the Most of It - Part 1

With any tradeshow, it is important to prepare before attending. Using LinkedIn and Facebook can help build connections before the show. Remember the traditional methods such as having a business card are important during the show.

Learn More

How Numbers Can Lead the Way

By Joyce McKee

Even with the current economy, tradeshows are still valuable. A free industry tool: ROI Tool Kit can help you evaluate what the return was of your last tradeshow.

Learn More

Industry Updates

Distributor Makes Top 50

For the third year running Capital Ideas has achieved the prestigious Top 50 Distributors by the nationwide monthly publication, Promo Marketing Magazine. The only company with headquarters in Atlanta to make the list, Capital Ideas has assisted companies with marketing and communication programs through unique promotional products. The Advertising Specialty Institute ranks Capital Ideas, in the top 1% of all promotional products companies. The owner, Elizabeth Greene, is a member of NAWBO (National Association of Women's Business Enterprise National Council) and WBENC (Women's Business Enterprise National Council).

Who Made It Into the Top 11 Marketers From ASI?

Categories included: Best Innovative New Product, Best Online Ad, Best Client Promotion etc…

Learn More

ASI Advantages Roadshow Announces 2010 Schedule
Visits Boise, Fargo and Las Vegas for the First Time

TREVOSE, PA — May 27, 2009 — The ASI Show announced the 16-week schedule for the 2010 ASI Advantages Roadshow, the largest and best-attended traveling show in the advertising specialty industry. Featuring 76 local shows, the 2010 Advantages Roadshow tour is designed to bring together suppliers, distributors and decorators across the United States and Canada, and will visit Boise, Fargo and Las Vegas for the first time. The 2010 tour will also co-locate with the Stitches Roadshow in Atlanta, St. Louis and Denver, allowing attendees and exhibitors to experience two shows in one. Decorators will have opportunities to meet equipment, software, supply and service providers face-to-face, see new wearables vendors and network with other decorators, and distributors will have an opportunity to learn the latest embroidery trends.

"In this economic environment, it is more important than ever to make a personal connection with prospects and clients," said Timothy M. Andrews, president of The ASI Show. "The Advantages Roadshow targets 130,000 industry distributor salespeople from more than 22,000 ASI distributor companies. Suppliers can easily meet hundreds of distributors each week, and that's more than they could meet through personal phone calls in the same amount of time."

For the 2010 Advantages Roadshow schedule, click here.

SEO Advice

How to Turn a Trade Show Speech Into a Podcast That Becomes a Lead Machine

By Amit Mishra

A speaking opportunity is a solid investment an exhibitor can make. This can happen through the process of crafting a great presentation, recording it and making it available online afterward.

Steps to consider include:

• Selecting customers to give testimonials
• Publicizing the presentation and pod cast before the event
• Recording the presentation
• Hosting a MP3 file on the company homepage behind registration forms
• Promoting the pod cast with email and search campaigns

Learn More

Organic Search Engine Clicks On The Rise...

By Rene LeMerle

Search traffic is still on the rise but paid search share has dropped. Why might this be?

Learn More

Social Media

SEM Feeds Social Media Activity that Leads to Leads

By TMT Editor, Brent Skinner

Can activity in social media lead to qualified leads and closed sales?

According to a recent survey 48% of businesses have generated leads by utilizing social media.

Click Here to learn more:

10 Ways to Use Google Alerts for Business and Social Media: (Plus Tips to Improve Search Results)

By Stephanie Chandler

One of the most useful services released by Google in recent years is its powerful Google Alerts. This free tool allows you to receive e-mail notifications when keywords and phrases that you specify appear on websites, blogs, online news channels and more.

Listed are 10 ways to leverage Google Alerts for your business...

Learn More

Job Posting

Events Specialist
Learn More

Sales Executive for Promotional Products
Learn More

Contact Us