Best Practices
Real Life Success Story From A Top Distributor
Challenge:
The client was looking for a new, high-tech item that would help attract physicians to an educational seminar.
Click Here for Solution
Complimentary Webinar... Register Now!
When? Wednesday, June 17, 2009 at 1:00 P.M. EDT / 12 Noon CDT / 10:00 A.M. PDT
By? Industry Consultant: Susan Friedmann, "The Tradeshow Coach"
Cost? Complimentary
How? Register Here: www.attendeeinteractive.com/tsnnwebinar
Subject?
How to Exhibit in a Different Economy: 17 Strategies to Leverage Your Success (That Work)
Do you know that cutting back on exhibit marketing in a tough economy can cripple your business? To survive a tough economy you want the best tools to boost exposure without increasing dollars spent.
In this fast-moving, high-content webinar, you’ll discover how to take your exhibit marketing program to a brand new level of expertise.
Register Here
New Resource
TopTenWholesale is a vertical search engine that connects buyers of general merchandise wholesale products to manufacturers, importers, distributors, auctioneers, independent retailers, flea marketers, drop shippers and any reseller of new and closeouts merchandise.
The #1 goal of TopTenWholesale is to be the information super highway of the general merchandise wholesale trade.
Trade Show Advice
How Do You Track Trade Show Success?
By Matt Harlow
Measure your ROI:
These days the attendees at trade shows are hot sales opportunities.
Why? Because if a company has made the financial decision to send someone then they are more than likely interested (or they are sending someone only to prevent competitors from saying they’re out of business.) Either way the prospects are less diluted and more concentrated.
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Fabric Architecture: The Practical, Green Option For Trade Show Displays
As a marketing or trade show manager in today's economy, you know the need to get your message noticed in a crowded marketplace with minimum waste, maximum impact, and minimum budget. So how do you meet the corporate responsibility to create green, eco-friendly displays that leave a small footprint? If these imperatives weren't enough, your message must be big and bold.
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Industry Update
ASI ADVANTAGES ROADSHOW ATTRACTS 609 DISTRIBUTORS IN THE GREAT LAKES
Moves to Vancouver, Calgary, Edmonton, Winnipeg, Canada June 8-12
TREVOSE, PA - May 15, 2009 - The Advantages Roadshow, managed by The ASI Show, announced that preliminary numbers show 609 distributors and 40 supplier companies participated in the tour's first Great Lakes week, part of the 18-week 2009 schedule.
The largest and best-attended traveling show in the advertising specialty industry consistently delivers more attendees than other traveling shows. Over 11,000 distributors, suppliers and decorators attended the ASI Advantages Roadshows in 2008. To date, 8,213 distributors have attended the first 12 weeks of Advantages Roadshows.
Distributors in Syracuse, Buffalo, Pittsburgh, Cleveland and Detroit spent time with leading suppliers introducing the latest advertising specialties. The Advantages Roadshow co-located with the Stitches Roadshow in Detroit, allowing attendees and exhibitors to experience two shows in one, providing decorators with opportunities to meet equipment, software, supply and service providers face-to-face, see new wearables vendors, enjoy valuable education and network with other decorators.
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Social Media
Twittering Your Way to Tradeshow Success (free e-book)
Tim Patterson’s mini book: “Twittering Your Way to Tradeshow Success” explains the process of Twittering and how to make tradeshow’s successful through implementing Twitter. The book explains how to sign up, the process of improving one’s profile, how to connect with others, proper replies and direct messages. His guide also teaches how to look for leads, network, get more subscribers for a newsletter and build a personal/business brand. We also learn how to establish a “Tweetup” at the Tradeshow or Conference and how to create a Twitter Plan. Patterson highlights several case studies of companies implementing Twitter successfully.
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Social Media and the Job Search
By Paula Santonocito
Looking for a job? Building an online presence is becoming crucial to the search. Some say social networks will replace job boards.
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SEO Advice
Top 10 SEO Mistakes
Learn more about issues like:
- Targeting the wrong keywords
- Ignoring the Title tag
- A Flash website without a html alternative
- JavaScript Menus
- Lack of consistency and maintenance
- Concentrating too much on meta tags
- Using only Images for Headings
- Ignoring URLs
- Backlink spamming
- Lack of keywords in the content
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Web Directories and Specialized Search Engines
Coming up to speed on “alternatives” to increasing your web traffic is an important part of SEO practices. We often just focus on Google, however there are other productive ways to diversify your SEO strategies.
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You Can't (NOT) Afford to Invest in SEM Analytics
By Elisabeth Osmeloski, Search Engine Watch
Sometimes it is hard to decide which tools are the best choices to invest your money in. When the focus is on the right metrics it can mean additional revenue. This expert will help guide you with her recent research results.
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The Big, Bad List of Pre-SEO Questions You Need to Answer, Part IV
By Stoney deGeyter
In this four part informative series you can educated yourself by studying a continuing series of questions that you need to ask and answer for yourself before you start your much needed SEO campaign.
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Job Posting
Strategic Account Manager
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