Turning Needs into Leads™

Welcome to the April NewsAlert from Promotional Merchandise USA: 13th Edition

Best Practices

Did you get the ROI you wanted from that tradeshow?

By Camberley Bates

Lead generation activities require a strong systematic approach if you want to "make the most" out of your pursuits. Most marketing plans follow an event with one outbound call and one email. This is not enough. They also treat all responses the same. This does not take into account that customers are all in different buying patterns. Some are gathering information, others are anticipating a project, another has a project, but their budget is cut. The key is to have a marketing plan that ties into their buying process. Read on to see how you can accomplish this...

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10 Ways to WOW your Clients

In the "Promo" business it can be tough to retain clients if the ideas lack creativity and are not timely enough. Considering the market conditions we are all living with it's never been more important to impress a client with top customer service. Here are 10 ways to impress your clients:

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Real Life Success Stories

"Models of Success"

Terrific Peer Stories From Top Executives

Rising supplier costs coupled with customers worried about their shrinking marketing budgets has not slowed down these top distributors from doing exceptional business. See how their response to "the need for speed" along with other online savvy ness has helped keep them on top.

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USimprints.com Promotional Items Company Sees 50% Increase in Sales in 2008

How did they do it?

One strategy the company has implemented is improved website development, which allowed them to double their traffic.

They are also good at convincing their clients to increase brand awareness in this tough climate, a critical move right now.

"In 2009 tradeshow giveaways are becoming crucial as more businesses attend conventions to increase sales," said Wade Benz of USimprints.com. "We are helping our customers understand the value of how custom products with a logo or targeted message can offer tremendous marketing value to prospects at such events."

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Trade Show Advice

To Buy or Rent? Choosing the Most Cost-effective Option For Your Trade Show or Event

The decision to purchase or rent should be based on the frequency with which you plan to use your exhibit. If you are only testing the waters, an exhibit rental makes economic sense. If you plan to continue your exhibit marketing program, then a purchase option makes sense. Generally, when you plan to use the same exhibit three or more times with little or no change in graphics a purchase is the best course; however, there are many circumstances when a rental is a better option.

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Exhibitors are Cutting Costs

Cost cutting is a top priority for global exhibitors these days. However, staying away from trade shows is not always the smartest economic choice, especially when sales are needed. There are alternative strategic ideas available….

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Five Marketing Nightmares and How to Prevent Them

by Susan Friedmann, "The Trade Show Coach"

We all want to make intelligent decisions.

Making smart Marketing choices leads a company to a healthy bottom line and since "time is money" here are five mistakes you will want to avoid at all cost….

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Are Trade Shows Really Worth It?

By Jill Freeman

Are you getting your money's worth?

Here are some beneficial practices to keep in mind will deciding for yourself:

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SAVE THE DATE: JUNE 17, 2009

Our sister site: TSNN Proudly Introduces its First Complimentary Webinar with Susan Friedman, The Tradeshow Coach

Susan will be discussing "How to Exhibit in a Different Economy; 17 Strategies to Leverage Your Success."

Registration coming soon…

Job Posting

Promotional Products & Apparel Sales

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