Turning Needs into Leads™

Welcome to the March NewsAlert from Promotional Merchandise USA: 12th Edition

Best Practices

Editor's Recommendation

Knowledge is Power. Today it is critical to work smart.

Does Everyone Know What You Do?

In today's challenging economic climate, the companies that survive and prosper will be those who effectively promote themselves to get their share of a shrinking market. Reno Lovison is an experienced professional in the promotional products industry. He has trained thousands of salespeople in hundreds of companies on how to prospect for business. In his recently published book "Turn Your Business Card Into Business," he will show you how to encourage relationship marketing and increase your sales. As a favor to our readers he is presenting a special limited time offer.

"With small businesses searching and spending in an effort to gain business, here comes Reno Lovison with a whole book full of realistic, inexpensive gems. I'm trying to think of a better investment and I just can't. Good work Mr. Lovison!"

Jay Conrad Levinson, The Father of Guerrilla Marketing
Author, "Guerrilla Marketing" series over 15 million sold

Business cards are perhaps the quintessential promotional product. This humble messenger, when well conceived and well executed, provides a company's essential promotional message. That is why, when facing the challenge of fitting a client's marketing message onto the limited space available on a promotional product, counselors often depend on the client's business card to inspire a potential layout and provide fundamental data.

As a promotional products professional, you meet hundreds maybe thousands of people. Does everyone know what you have to offer? Are those contacts sending you business? Do they know you want them to refer you? You can learn how to effectively make the most out of every encounter and how to "Turn Your Business Card Into Business." Even better, because of the special offer (two books for the price of one plus an additional bonus offer) you can share this information with a client. This creates good-will by helping him improve his business which in turn results in more business for you. Or share the extra copy with a sales associate and help them generate more business.

See special offer now

This book is ideal for owners of businesses like yours that provide a service on a local level. It's about improving networking skills and improving business communication. It also includes information about the effective use of magnetic business cards and other promotional items that can carry a business card imprint.

"The business card distribution techniques I present can easily be applied to other promotional items as well," says the author Reno Lovison.

The author has made this special offer to our readers because he wants to build some "buzz" around his book and realizes you are in a good position to recommend it to other small business owners. We have made this an editor's recommendation because this information will help promotional product sellers promote themselves, and includes valuable ideas to share with your clients.

Good Advice While Customizing Promotional Products

The Seven Most Effective Practices for Custom Branded Promotional Products...

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INTERESTING DATA

Internet hit 1 billion users in December

In 2008, an incredible milestone was reached. Click here to study the numbers from ComScore.

A benchmark for comparison: we hit the 1 million mark in 1995, according to MIT's "Internet Growth Survey".

The ASI Show in New York Posts Strong Attendance

Education Day Attracts Nearly 450 Distributors, Up 8% from a Year Ago

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INDUSTRY TRENDS

Is Your State Voting to Ban All Promotions from Pharmaceutical Companies?

A bill in Vermont's Senate would ban all pharmaceutical gifts of any value to anyone working in the state's health care industry, PPB reports. Vermont's Senate President pro tem, Democrat Peter Shumlin, introduced the bill in January.

To take action and let your representatives know that you oppose this bill and others of its kind, communicate with your state senators. A form letter is available from PPAI LAW.

Click here for more information

ECONOMIC CHECK IN

The Latest Look at the $787 Billion Stimulus Plan: How Will it Affect Your Business?

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Not Just Surviving But Thriving in 2009

See how successful distributors have utilized nine methods in order to capitalize during this recession.

Gain Tips from Dave Vagnoni.

Art Poly Sees Continued Strong Sales of Promotional Products in Different Categories

"Stay-cation", Conservation Items Are Popular Business Promotional Products

ArtPromos.com, a division of Art Poly Co., announced today that they have experienced a shift in promotional gifts bestsellers during the recent economic crisis. Instead of traditional products, businesses are trending towards environmentally friendly and home-related products.

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TRADESHOW NEWS

3 Viral Marketing Tips to Consider

Now more than ever, it's essential to do your homework to decide which are the best shows for you to attend. When you're analyzing the value of a particular trade show, remember to include the viral-marketing effects in your numbers. According to a Gallup poll on business-to-business trade shows, "The positive viral effect of exhibiting extends reach two to three times for customers and non-customers who actively participate with an exhibit."

Click here to learn more

Job Posting

ASI Show General Manager: Expansion opportunity to head up their Philadelphia, suburban HQ's operation. Reports to ASI company president and CEO.

Click here for job description

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