Welcome to the 7th Edition NewsAlert from Promotional Merchandise USA

Let’s Share Best Practices for the Fast Approaching Holiday Season…

Trade Shows: Holiday Gift Pointers

Your questions about Corporate Gifts for the Holidays – Answered!

The winter holiday season may seem a long time off, but if you're interested in making an impact on customers or clients with creative, appropriate gifts; the time to plan your strategy is now. Relying on the advice of business etiquette experts, our Holiday Gift Giving FAQ resolves common dilemmas like how to choose gifts that send the proper message and ensure they make a positive impression. Questions answered here!

Promotional items can be a silent salesperson for your products or services. Keeping these tips in mind will help you to make the most of your promotional items' potential. Read on…

The Holidays Seem Greener as these Trends Take Root…

Top Holiday Gift Categories for 2008: Eco-friendly and Technology

Ordering your corporate gifts each holiday season is no small task. Who should you include on your list? How much can you afford to spend? There's thinking, planning and lots of number crunching to do. The biggest question of all, however, is what on earth you should buy for all these clients and employees?

When it comes to holiday gift buying this year, two words are all you need to know: technology and eco-friendly. Both are the hottest trends in promotional products for 2008. Stick to these categories this holiday season and you can't go wrong. Click here to find out more.

When the Economy Impacts Our Industry, It’s Time to Shop Smarter and Pick a Proven Item Along With an Established Provider That Can Guarantee Success…

Promotional Printed Pens = High ROI

Imprinted pens can range in cost from over $100 per pen to only a few cents per item. A wide variety of pens can sometimes make picking a pen the toughest part of the process. Your goal should be to keep your imprint simple, easy to read and provide the information needed to the receiver. One key is to always add your telephone number and web address, not just your logo. I often receive pens imprinted with a person’s company name and the business logo, but no other information. Yes there is some value in branding your logo but you must make it easy for the user to find your business and contact you directly if needed.

Promotional printed pens are a commonly used promotional tool. Make sure you find a product that stands out from the crowd. You do not want to be one of the “cup pens.” If you focus solely on price you might end up with an inferior product. Keep in mind that you can combine a beautiful metal pen with a matching mechanical pencil for a gift set that will make a perfect holiday hand out.

Here are just a few great benefits from using the personalized pens. First they create goodwill with your clients and prospects. Second they invite new prospects to reciprocate the goodwill gained by giving a hand out by trying out your goods and services. Lastly it reminds your customers and prospects of who you are and your willingness to serve their needs.

Too busy to shop? Need expert advice?

Email Arlene, the Personal Promo Shopper for FREE help!

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