Welcome to the 5th Edition NewsAlert from Promotional Merchandise USA
Read on to keep your promotional finger on the pulse of our industry…
Let's Share Best Practices
- Profit Tips to Follow During a Challenging Economy
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The gears of the economy are struggling to grind forward. Transportation, oil and shipping costs are reaching all-time highs. Businesses are cutting costs and personnel in anticipation of a difficult year. And in the ad specialty industry, suppliers are being forced to raise prices as costs on all goods from Chinese factories are increasing rapidly.
At a time like this, ad specialty distributors may be tempted to make concessions when it comes to their profit margins. "A year ago, I'd be speaking from the perspective of disinflation. Now, salespeople are selling in a period of economic instability and price increases," says Jo-an Lantz, executive vice president at Counselor Top 40 distributor Geiger (asi/202900). "So, what worked at increasing margins a year ago may or may not necessarily be as effective today, because we are now in a new market, a new economic climate."
Click here for 6 ways to maintain profit margins.
Following Industry Trends
- Get Trendy: Match Promotional Products with the Latest Trends
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According to Absorbent Ink ™, for promotional products to succeed in a marketing campaign, they must be relevant and wanted by a large audience. The promotional products must be useful, new and hip. Matching your promotional products to the latest market trends can increase the overall success of your marketing campaign.
This year marks the continuing popularity and obsession with the gizmos and gadgets market. Take the always present demand for iPod and mp3 players along with the growing need for their accessories as an example. Merely owning an mp3 player is not enough to keep you in touch with changing technology. You must have the protective skins, docks and arm band or lanyards to secure them to your body. To stay up with this gadget trend, many companies offer a promotional product like a protective iPod skin or a completely customized set of ear buds displaying brand name, logo and color to clients and employees.
Click here to learn more about promotional product trends.
Looking for More Tradeshow Information?
The TSNN.com database contains over 13,000 tradeshow listings.
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Contact Us
Do you have a best practice, an opportunity or a real world success story to share? Send your ideas, stories or press releases to Arlene Shows, Marketing Specialist, at ashows@tarsus-inc.com or Erin Wilson at ewilson@tarsus-inc.com.
If you are interested in sponsoring our NewsAlerts that are sent to over 90,000 readers, or advertising with PromotionalMerchandiseUSA.com, please contact Seng Weiland at 262-754-6920 or John Rice at 617-201-7088.
